The group, which operates 23 restaurants around the world, including two in London, has partnered with casino resort Caesars Palace Las Vegas to renovate its Centurion Tower into the new Nobu Hotel.
The 180-bedroom hotel will be the result of a multi-million dollar investment, featuring 16 suites plus a penthouse, and integrating a 9,500sqft Nobu restaurant and lounge at the base of the tower that will serve the Japanese cuisine of chef Nobu Matsuhisa.
Trevor Horwell, chief executive of Nobu Hospitality, said: “We will bring the DNA of the Nobu brand to life in this venture through the vision of Nobu Matsuhisa with his fellow long time partners and friends Robert De Niro and Meir Teper.
“With a renowned location in Caesars Palace, the luxury Nobu Hotel Las Vegas will be a destination for style-makers and trendsetters, offering an immersive, fun and social experience.”
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The hotel will also offer private check-in and room service from the Nobu restaurant.
The Caesars Palace Resort is an 85-acre resort on the Las Vegas strip, consisting of a world-renowned casino, 3,300 bedrooms and suites, 23 restaurants and cafes plus a spa, gardens and event arena.