New partnership facilitates eBay hotel room sales

Cultuzz, which provides technology services to the hospitality industry, claims to be the only service provider worldwide that has implemented direct bookings for hotels on eBay.

The partnership with RateTiger, which provides hoteliers with revenue management and online distribution services, means that RateTiger can now distribute inventory and rates to eBay via Cultuzz’s CultBay platform.

Following the agreement, eBay will become an additional channel within RateTiger to sell rooms and update rates and inventory as per the sales platform’s rules.

Changing sales channels​

eBay currently accounts for 14 per cent of global e-commerce, and has over 275 million users around the world.

“Hoteliers need to take advantage of both traditional online sales channels as well as exploring new opportunities to secure bookings and generate more revenue,” said Sascha Hausmann, CEO, eRevMax.

“eBay is the largest ecommerce platform in the world and the opportunities for the travel industry are immense. Our connection will make updates seamless for hotels.”

Non-refundable​

“Hotels have been using eBay successfully as a sales channel for a number of years now,” added Dr Reinhard Vogel, founder and CEO, Cultuzz.

“Selling rooms on eBay offers hotels access to a unique customer base and enables hoteliers to steer guests towards low seasons and periods of low occupancy.

“And, the beauty of it all, bookings on eBay are prepaid and non-refundable. The channel management connection with RateTiger will make the update and management process easier and help hotels maintain better rate strategies.”

Hotels currently using Cultuzz on eBay sales include Marriott, Renaissance, Hilton, Radisson Blu, Park Inn, Intercontinental, Choice Hotels International, Ramada Worldwide, Sol Melia, Swissotel Hotels & Resorts, and Millennium.