The former independently-run Park Lodge Hotel has been rebranded Comfort Inn Hyde Park, featuring 29 newly refurbished bedrooms plus a breakfast room.
Duncan Berry, UK chief executive for Choice Hotels Europe, said: “We are delighted to open this new London hotel which will serve both leisure and business travellers looking for a value-added competitively priced hotel.
“With the forthcoming 2012 Olympics we believe all our 18 London-based Choice-branded hotels are well-positioned to benefit from the inbound tourism expected next year.”
The hotel will be operated by SME Group plc under franchise agreement.
The opening comes after Choice Hotels introduced 40 new properties into its European portfolio during 2010.