VisitBritain captures global web interest from Royal Wedding

By Lorraine Heller

- Last updated on GMT

Related tags: Royal wedding

VisitBritain captured web interest during the Royal Wedding
VisitBritain captured web interest during the Royal Wedding
The UK’s tourist agency VisitBritain has released preliminary figures from a marketing study from the Royal Wedding, and has said it hopes to continue to engage the additional international web users who joined its online communities during the event.

The initial results of VisitBritian’s marketing activity show that the agency’s twitter mention, @VisitBritain, entered the top 1 per cent of influential twitter users, while its Facebook page, LoveUK, becaome the 6th most ‘Explosive Page’ during the Royal Wedding week.

The group had also worked with international broadcasters from counties including the US, Australia, New Zealand, Canada, France, Italy, China and Brazil, promoting the UK’s culture and heritage as part of the event’s coverage.

“Our strategy was to use the interest in this event – and the ensuing global media coverage – to showcase Britain and boost its appeal to visitors,” said Sandie Dawe, chief executive at VisitBritain.

“Our history and pageantry and our ability to welcome and host a global party was seen by millions of prospective visitors around the world.

VisitBritain marketing programme

VisitBritain’s Royal Wedding efforts mark the start of its four-year marketing programme to promote tourism to the country.

“With events such as the Queen’s Diamond Jubilee and the London 2012 Games in prospect, we want to take a message of warmth, fun and celebration to the world and send out an invitation to visit Britain,” said Dawe.

The group will next month release full details of its £100m four-year marketing campaign, but said its key aims are to attract one million extra overseas visitors a year, £2bn more visitor spending, and create 50,000 new jobs across the country.

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