Video

Jamie Oliver invites UK visitors to discover 'great British food'

By Becky Paskin

- Last updated on GMT

Related tags: Param name=

Jamie Oliver is encouraging overseas visitors to try Britain's great multicultural food
Jamie Oliver is encouraging overseas visitors to try Britain's great multicultural food
Jamie Oliver has recorded a personal invitation for global consumers to come and visit Britain as part of tourism agency VisitBritain's global TV advertising campaign.

Jamie Oliver has recorded a personal invitation for global consumers to come and visit Britain as part of tourism agency VisitBritain's global TV advertising campaign.

As part of his invitation, Oliver encourages overseas visitors to discover the 'great British food' on offer.

Describing Britain as a 'country with so many different sides' and one steeped in tradition, the celebrity chef claims the best thing about Britain is its 'magpie culture', which has resulted in British food being 'some of the very best in the world'.

Oliver's video is one of several recorded by British celebrities, including Dame Judi Dench, actor Rupert Everett and model Twiggy, to entice overseas visitors to the UK.

Related news

Show more

Spotlight

Follow us

Hospitality Guides

View more

Featured Suppliers

All suppliers