Fast pub service is amongst top priorities for customers

By Lorraine Heller

26-Jun-2011 - Last updated on 27-Jun-2011 at 10:38 GMT

Fast and efficient service is a top consideration for pub customers

Speed of service is one of the most important considerations for pub customers, according to a nationwide survey conducted at some of the largest pub chains.

Preliminary results from a Him! Research’s OnTrack 2011 report revealed that quick service was amongst the top five priorities for pub customers, after a pub’s proximity to customers’ homes and its atmosphere.

Customer gave ‘efficient service’ and ‘quality of service’ nine out of ten on a customer satisfaction scale. Overall, 7 per cent of respondents said faster speed of service would improve their pub experience, while 4 per cent said this would be improved by friendlier staff.

The report was prepared following interviews with 2,700 pub customers conducted earlier this month at Greene King, JDW/Lloyds Average, JD Wetherspoon, Lloyds, Shepherd Neame, Vintage Inns, Marston's, Punch, and Independent Pubs.

Additional findings from this month’s OnTrack 2011 programme are currently being processed and will be released within the coming weeks, said Him!