Breakfast sales grow 125% at Barracuda pubs

By Emma Eversham

- Last updated on GMT

Related tags: Full breakfast

Barracuda's English breakfast
Barracuda's English breakfast
Barracuda pubs have seen breakfast sales grow by 125 per cent over the past year after the group decided to increase trading hours across more of its 206-strong estate.

The group, which operates managed pubs under the Smith & Jones, Varsity and Cape formats, has also seen coffee sales increase by 28 per cent since it started running Costa concessions in 130 of its pubs.

Barracuda Group chief executive Mark McQuater said he was 'extremely encouraged' by the success of the group's breakfast and branded coffee offer, which was introduced in January.

"This development perfectly complements Barracuda’s strategy of operating a more rounded, seven-day trading business as we continue to evolve our estate to maintain our position at the forefront of today’s customer trends and bring increased balance to the Group’s sales mix," he said.

The majority of the group's pub and bar estate serve breakfast from 9 or 10am to midday and Barracuda said like-for-like sales have risen 35 per cent in that period.

Breakfast has been a fixture on the menu at a select number of pubs since Barracuda started out in 2000, but the group focused on a large-scale roll-out across more pubs in August last year. The breakfast menu, re-launched in March, includes a full English breakfast, toasted teacakes, and sausage, bacon and fried egg sandwiches.

Costa's concessions sell a range of Costa branded cofffees made by Barracuda bar staff who are trained by the Whitbread-owned coffee company.

Related topics: Business, Pubs & Bars, Trends & Reports

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