Prezzo plans to double estate in next five years

By Stefan Chomka

- Last updated on GMT

Related tags: Italian cuisine

Prezzo chief executive Jonathan Kaye is looking to double its estate in the next five years
Prezzo chief executive Jonathan Kaye is looking to double its estate in the next five years
Prezzo wants to consolidate its position as the second biggest Italian food chain in the UK with a bold expansion plan that would bring it much closer in size to out-and-out category leader Pizza Express.

Following a few years of the company treading water on the expansion front, chief executive Jonathan Kaye says he wants to open between 20 and 30 new Prezzos a year, doubling the estate to nearly 320 sites within the next five years.

Pizza Express currently operates around 400 sites, with Zizzi on 113 and Strada on 72.

Kaye also says that Prezzo will 'most definitely' increase its prices over the coming months in response to runaway food inflation costs, a move that is likely to be reflected across all the major Italian chains.

Prezzo, which also owns Mexican restaurant group Chimichanga, ranks eighth on this year's R200 list​. Pizza Express owner Gondola topped the list for the third year running.

Related topics: Business, Restaurants

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