A World Travel Monitor study commissioned by Messe Berlin found that European seniors are travelling more than ever before, with the senior travel market growing by 17 per cent between 2005 and 2010.
The findings, says Messe Berlin, the operator of the travel industry event ITB Trade Fair, should encourage hospitality businesses to tailor their services to the growing number of senior travellers.
Adapt for seniors
“Socio-demographic change in Europe presents a major challenge as well as offering enormous opportunities,” said Martin Buck, Competence Centre Travel and Logistics, Messe Berlin director.
“As the number of older vacationers rises, so this target group acquires growing importance for the travel industry as a whole.
“That is why it is so important for the world’s travel industry to be informed about the requirements, demands and wishes of the over fifties with regard to their travel plans.”
UK senior holidaymakers
The recent survey found that over 27 per cent of all European holiday travel is made by senior travellers, who took 78m vacations over the last five years.
The UK is the leading European source market for the over-50s, recording 16.1m vacations. Other top countries for frequent travel by seniors are Germany, France and the Netherlands.
Beach holidays remain the most popular vacations for this population group, growing by 22 per cent since 2005 and currently accounting for 28 per cent of all holidays.