Most Britons without Olympics tickets to watch events at the pub

By Becky Paskin

- Last updated on GMT

Related tags: Summer olympic games, Olympic games, London

Dodd: Pubs are perfect for screening major sporting events
Dodd: Pubs are perfect for screening major sporting events
The majority of Britons without tickets to live Olympic events next summer will choose to watch the Games in a pub.

According to a survey of 1,000 consumers conducted by pub company Orchid, 67 per cent of people who did not obtain tickets named the pub as their preferred venue for watching the London 2012 Olympic Games.

Most people named Volleyball as the sport they are most interested in watching next summer, with Basketball, the Men’s 100m final and Gymnastics also popular.

Simon Dodd, commercial and people director for Orchid, said: “Many people were not successful in the ticket draw, and others could not afford to travel to London to see the Games, so heading to the local is a far easier, and cheaper, option.

“Customers can watch all the events live on the big screens in a great social situation, with their friends and family all joining in the fun. Plus, they can have a drink and some food while watching, and don’t have to deal with the traffic on the way home.

“Pubs have traditionally been the perfect place for watching big sporting events, and we expect the London 2012 Olympics to really inspire the country and bring together people from across communities to share in the atmosphere and display their patriotism.”

To find out more about what exactly is happening during the London 2012 Olympic Games, and how you can prepare your business for a successful trading period and subsequent legacy, read our four-part feature here.

Related topics: Trends & Reports, Pub & Bar

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