The move has led to speculation that the chef could be considering launching his first mid-market restaurant chain, with steaks and barbecued meat the primary focus.
The steak restaurant has witnessed a resurgence in recent years, with Caprice Holdings, Jamie Oliver, Wolfgang Puck, Gaucho and Malmaison all launching concepts of their own.
The application to trademark the Fat Cow name was made on 21 June and covers ‘services for providing food and drink; restaurant, bar and catering services’.
However a spokesperson for the chef’s company Gordon Ramsay Holdings (GRH) played down the news.
“It is common practice to register trademarks but at the moment there are no plans to use this one,” she said.
Ramsay, who has scaled back GRH’s expansion in recent years, saw a pre-tax profit of £2m for the year ending 31 August 2010, despite overall restaurant sales falling 12.7 per cent to £27m.
It is thought the launch of a mid-market steak concept could help revive GRH’s falling sales, in light of the success fellow TV chef Jamie Oliver has had with Italian restaurant chain Jamie’s Italian.