Gordon Ramsay considers launching 'Fat Cow' steak restaurant chain

By Becky Paskin

- Last updated on GMT

Related tags: Gordon ramsay holdings, Gordon ramsay, Meat

Gordon Ramsay could soon launch his first mid-market restaurant chain
Gordon Ramsay could soon launch his first mid-market restaurant chain
Gordon Ramsay could be set to launch a chain of barbecue restaurants in the UK under the brand Fat Cow, after the celebrity chef trademarked the name.

The move has led to speculation that the chef could be considering launching his first mid-market restaurant chain, with steaks and barbecued meat the primary focus.

The steak restaurant has witnessed a resurgence in recent years, with Caprice Holdings, Jamie Oliver, Wolfgang Puck, Gaucho and Malmaison all launching concepts of their own.

The application to trademark the Fat Cow name was made on 21 June and covers ‘services for providing food and drink; restaurant, bar and catering services’.

However a spokesperson for the chef’s company Gordon Ramsay Holdings (GRH) played down the news.

“It is common practice to register trademarks but at the moment there are no plans to use this one,” she said.

Ramsay, who has scaled back GRH’s expansion in recent years, saw a pre-tax profit of £2m for the year ending 31 August 2010​, despite overall restaurant sales falling 12.7 per cent to £27m.

It is thought the launch of a mid-market steak concept could help revive GRH’s falling sales, in light of the success fellow TV chef Jamie Oliver has had with Italian restaurant chain Jamie’s Italian.

Related topics: Business, People, Restaurants

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4 comments

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Fat Cow Catering and Training school

Posted by Warwick Thomas,

We have a chef training school in Durban South Africa called Fat Cow.
We do everything from training chefs, interactive team builds, cooking classes, etc

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Fat Cow BBQ Already exists in Lewisville, Texas

Posted by Henry Wall,

I'm confused because one of the best BBQ restaurants in the Dallas/Fort Worth Area already exists so how can he use their idea and name? By the way I'm the owner of Fat Cow BBQ so I'm not pleased! Can somebody give me some feedback!!!

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Good Steak Does Not Come from Cows

Posted by Joe OConnell,

A very poor name for a steakhouse, since cows do not produce good steak.

Good and great steak comes from steers (young castrated male cattle) or heifers (young un-bred female cattle), not from cows (old bred female cattle). Cows are great for producing mile but terrible for producing good (much less great) steak.

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