Can female beer drinkers slow the decline in beer sales?

By Becky Paskin

- Last updated on GMT

Related tags: Great british beer festival

While beer sales have been steadily declining over the past few years, pub operators could be missing a trick by not addressing the beer buying potential of the female drinker.

Statistics from the Bittersweet Partnership show that just 13 per cent of beer drinkers are women, which when compared to 25 per cent in the USA and 36 per cent in Northern Ireland, demonstrates there is huge potential for brewers and operators to exploit the market.

Earlier this month a CAMRA survey revealed that half of regular pub goers would like to see more low-strength beers​, which can often be lighter and have a lower calorie content, on offer.

Such beers would appeal to female drinkers, many of whom avoid strong, heavy brews.

With such potential for the industry to help slow the rate of decline in beer sales, BigHospitality caught up with several brewers at CAMRA’s Great British Beer Festival at Earl’s Court to find out what they are doing to encourage beer purchases from women.

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