The liqueur, which is based on a traditional Hungarian recipe and distilled with over 40 different herbs and spices from around the world, has a slight citrus flavour and smooth bite.
Launched exclusively for the on-trade and distributed through Matthew Clark, Zwack is designed to appeal to customers of lively bar and club venues looking to treat themselves.
Katherine Johnson, innovation test executive at Diageo GB, said: “Zwack has a strong heritage in Hungary, with the Zwack family creating its first liqueur product in 1790. Initial trials in the UK show that Zwack has a taste that appeals to consumers looking for new exciting flavours and experiences.
“Aside from the liqueur’s unique flavour, the distinctive round bottle will command stand-out on the back bar, and the brand’s authenticity and heritage will appeal to consumers looking for something a bit different during high tempo on-trade events.”
Diageo has produced a range of POS materials for outlets stocking Zwack, including staff t-shirts, shot glasses and standard POS materials.