It’s latest ‘Cashing in on Chips’ report revealed consumers are after a natural, regular-shaped, golden, crispy and hot chip, with pre-seasoned chips found to perform better in taste trials.
Available in packs of 4x 2.27kg, the Signature Staycrisp Fries are made with only British potatoes and cook within 2.5 minutes.
Donna Rowbottom, McCain Foods’ marketing manager, said: “Chips are much loved, but too easy to overlook. The report underlines how integral chips are to meal satisfaction, and it’s scary to think that an operator could be risking a large proportion of its clientele every time a meal is served.
“With this high level of risk, it is imperative that operators take all the steps they can to ensure that the quality of their chips does not jeopardise future custom, but keep people coming back for more.
“New Signatures Staycrisp Fries provide operators with a winning solution, increased profit opportunities and ensure soggy, unappetising, cold chips should remain a thing of the past.”