Corky’s brand set for major overhaul

By Luke Nicholls

- Last updated on GMT

Related tags: Brand, Brand management

The new look bottles will be available in both on and off-trade outlets
The new look bottles will be available in both on and off-trade outlets
Global Brands is set to completely revamp the Corky’s branding by unveiling new bottle designs, innovative new flavours and a new identity, in a bid to become the number one flavoured shot range on the market.

Ten years after the brand was launched, Corky’s will be releasing new look bottles and flavours as part of the Curious World of Corky’s campaign which launched earlier this year. Limited Edition shots will also be introduced, starting with Fiery Ginger flavour.

Kate Hodson, Corky’s Brand Manager, said: “The Corky’s re-launch is part of a long term strategic plan to reinvent the brand and make it valid to today’s consumers and their tastes.

“Corky’s is about rediscovering the anticipation for, and enjoyment of great nights out with friends, and we feel that now, with the stylish branding and Limited Edition variants, we’re responding to growing consumer demand for intriguing new flavours and out-of-the-ordinary drinking experiences.”

“Innovation shakes up the industry as well as the category, and the activity planned for Corky’s will reaffirm Global Brands as the company that thinks creatively in the eyes of our customers.”

The new bottles and flavours will be available in both on and off trade outlets. Global Brands is launching an official Corky’s Facebook page where people can interact with the brand to win prizes.

Related topics: New Products, Alcohol

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