Square Meal, which also runs reviews of restaurants around the UK as well as contact details for them, has integrated the Livebookings technology into its website meaning bookings that its users make through it are fed directly into the restaurants' cloud based management system.
Speaking of the collaboration, Square Meal managing director Simon White, said: “The decision to partner with Livebookings was an easy one. With its industry leading technology and inventory of over 4,000 UK restaurants, we’ve been able to expand our own offering and bring new benefits to our users. We’re delighted to offer those users that prefer booking online to the telephone an increased number of restaurants that have this functionality.”
Research undertaken by Livebookings earlier this year found that 53 per cent of consumers research restaurants online before making a booking and more are opting to book online rather than on the telephone.
Robert Swerling, chief commercial officer at Livebookings, said the partnership was an 'exciting' one.
"Resources like Square Meal shape opinion on restaurants and drive custom through reviews and word of mouth. The shift towards online reservations will not only enhance the user experience, it will help drive traffic to the site and business across its partner network," he said.