Brooklyn Bite pizza chain to exploit ‘gap in the market’ with first UK restaurant in Chelsea

Located on the site of the former cafe and delicatessen Napket, the 800sq.ft site is set to open in January 2012 and comprises a ground floor and basement with space for approximately 60 covers. The restaurant will also offer takeaway and delivery, with New York-style 18-inch pizzas priced at around £20 forming the basis of the menu.

“We spent much time looking for the right site to launch this concept and I couldn’t be more pleased that Brooklyn Bite is opening at this location,” said Ilias Nathanail, Brooklyn Bite founder. “It presents the ability to showcase the brand to a wide audience in one of London’s premier spots to capture all-day trade.”

Brooklyn Bite is already on the look-out for more restaurant locations in the capital. As yet no staff have been recruited for the Chelsea restaurant, but due his strong hospitality background, Nathanail will be training the head chef and the manager.

Gap in the market​

The complete menu has not yet been developed, but BigHospitality can reveal that, as well as the pizzas, the restaurant will offer pies available by the slice, signature salads, Italian sandwiches and a varied desert menu.

“Although the market has a plethora of pizza available, I felt that in London there was a real gap in the market for a bona-fide New York pizzeria at this price point,” added Nathanail. “Lots of places profess to offer affordable prices, many are focused on the Italian pizza experience, but I haven’t been able to find anywhere which can offer both the quality and the authenticity representing what real New York pizza stands for.

“I think the fact that this concept has secured interest from such high-profile entrepreneurs in the sector shows that we are able to offer something genuinely different.”