Juna fruit drinks offer UK foodservice sector ‘something totally new’

09-Dec-2011 - Last updated on 09-Dec-2011 at 09:07 GMT

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Euro-Colombian start-up company Juna has launched a new range of fruit drinks with high vitamin, protein and fibre content aimed at the foodservice sector.

Designed to appeal to health-conscious consumers, Juna drinks are 100 per cent natural and do not contain any artificial flavours, colours or preservatives. The drinks come in four flavours - Lulo, Guanábana, Mora and Mango - which offer ‘a taste of the South American Andes’.

“Juna is about going for the new, the exciting, the exotic – satisfying the human need for variety and discovery”, said Juna Co-Founder, Christian Kaufholz. “We want to break away from the same old tones of apple, orange or banana, which form the basis of close to all fruit drinks which dominate the shelves today. Juna offers UK consumers something totally new.”

The Juna project

German-Colombian couple Kaufholz and Angela Arévalo founded Juna in January 2010. They and their small team have spent a total of three years developing the range and a supply chain from the farmer to the High Street in Europe.

Juna drinks are already listed at selected independent eateries and food stores in Brighton and London. They are available in 250ml recyclable PET bottles with biodegradable labels. Priced at an RRP from £2.10, five pence from every bottle sold will go towards the Juna Project, designed to strengthen fruit grower associations in remote areas of the country.

For more information visit www.junafruits.com.