Free hotel internet the priority for business travellers

By Peter Ruddick

- Last updated on GMT

Related tags: Business travellers, Internet

The Choice Hotels survey found 90 per cent of hoteliers think free Wi-Fi is the most important amenity for business travellers
The Choice Hotels survey found 90 per cent of hoteliers think free Wi-Fi is the most important amenity for business travellers
The majority of hoteliers believe business travellers to their hotels value free Wi-Fi or internet as the best way to enhance their visit, while 60 per cent think a 24-hour security or reception is what their business guests value the most.

The results are revealed in a new survey by Choice Hotels Europe of just under 100 hotel owners, operators and general managers in the UK and across Europe.

Free internet or Wi-Fi

Choice Hotels brand properties have offered business travellers free internet access since 2009 and we’ve known for a while how valued traveller security is to travel managers,” said Duncan Berry, chief executive of Choice Hotels Europe.

The hoteliers who took part in the survey were asked to choose which of eight hotel amenities were the most important to their business guests and 90 per cent chose free internet.

Flexible check-in

The findings revealed that around half (49 per cent) thought flexible check-in or check-out times are the most valued service by corporate guests, meanwhile an on-site restaurant was seen as the most important amenity for business travellers by 37 per cent of the hoteliers.

However, an airport transfer service (18 per cent) or a fitness centre (12 per cent) were seen of less importance by the respondents to the survey.

Earlier this month Best Western hotels revealed bookings made by corporate guests to their hotels had risen 16 per cent in the last six months​. The rise was attributed to initiatives such as free Wi-Fi but also a more personal service for business travellers.

The Choice Hotels survey invited hoteliers from the UK, France, Germany, Italy, Switzerland and the Czech Republic to respond.

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Priority Internet

Posted by Cottages Scotland,

If I get a chance, I would prefer to stay in free Internet access hotel, as Internet has become one of the basic needs for all of us.

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Hoteliers 'pick' most valued amenity on travellers' behalf

Posted by Michael,

Provided the hoteliers surveyed are highly in-tune and in-touch with their customers then the survey would be definitive and credible, else it's just what they think as their customers' most valued amenity without actually surveying the customers themselves. Have they surveyed their customers?

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Free Internet IS important, but that is changing rapidly

Posted by Spirou141,

With the advent of fast and affordable Internet access using mobile networks, free Internet is very important only if you travel internationally, because of the outrageous roaming fees. Then things that cannot be easily replaced will become more important, like a good Gym with long opening hours. Things are changing rapidly indeed.

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