New smartphone loyalty app aims to boost return business for restaurateurs

By Emma Eversham

- Last updated on GMT

Related tags: Smartphone

The Loyalli app can be accessed by customers with iPhones or Android devices
The Loyalli app can be accessed by customers with iPhones or Android devices
A new stamp-based virtual loyalty scheme for use on smartphones has been developed with the aim of helping independent restaurateurs and retailers see customers return to their businesses more often.

Developed by a group of friends who hated having wallets weighed down with loyalty cards, Loyalli is a smartphone app available for download on both iPhone and Android devices.

Free for both retailers and customers to use, it is being dubbed a cost-effective and easy way to build loyalty among customers because customers are more likely to be carrying their phone with them, rather than traditional loyalty cards. It also gives businesses access to trends data from their customer base.

Loyalli’s app developer Sebastian Borggrewe said: “From experience we knew many people forget to use or throw away stamp cards and even when they are used, the vendor has very little evidence to demonstrate their effectiveness.

“The Loyalli app means customers don’t need to carry, lose or forget to use cumbersome physical loyalty cards, they just need their phone. It also provides retailers with the most cost-effective and easy to implement marketing programme available, with the ability to analyse trends in usage.

“We’ve had a great response from retailers who’ve trialled Loyalli and can’t wait to use it in every store, restaurant and café we go into.”

So far more than 100 independent businesses have signed up to the scheme .Business owners can decide on their own offers and can track progress and trends online.

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1 comment

Apps on the rise

Posted by Tim Greenhalgh,

I think this news points strongly to accelerated growth in the hospitality apps market in 2012 because it coincides with rapid adoption of smart phones and tablets. It also shows that apps do not have to be over-complex as long as they serve a need.

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