With the deadline for entries on 9 January, the competition aims to award UK licensees that are making the most of the resources they have. The winner will receive a mass of publicity, generating furthered success for their pub.
The type of pub is not important and the judges’ decision will be based on:
Demonstration of high levels of business acumen
- A clear commitment to staff development
- Entrant’s passion for the licence trade and their ability to speak knowledgably about industry issues
- Whether the entrant is deemed to be a fitting ambassador for the industry
To enter, licensees should log on to www.bii.org/loya and complete the first stage entry online. If they are successful in stage one, stage two entry forms will be sent to them.