The partnership will see the three green organisations offer benefits to each other’s members, including free joining fees and large discounts on listings and subscription fees.
“It was a blinding glimpse of the delightfully obvious,” said John Firrel, director of the Considerate Hoteliers Association. “Here are three organisations that are constantly singing from the same hymn sheet, frequently coming into contact with each other, working together on a number of initiatives, and a membership that often includes the same hospitality businesses.
“Here is a chance to properly work together for the common good while retaining our independence, and offer our individual members preferential benefits from joining one or both of the other two. We have already had a long and fruitful relationship. May that continue and be ever more fruitful.”
The combination of all three organisations will represent a tour de force for responsible businesses who will be able to tap into the strengths of each organization: Greentraveller.co.uk for marketing, Considerate Hoteliers for networking, and the Green Tourism Business Scheme for certification/accreditation.
Andrea Nicholas, manager of the Green Tourism Business Scheme, said: “We are constantly looking for additional benefits for the GTBS members and we recognize the Considerate Hoteliers Association and Green Traveller as providing excellent complementary services.
“They have the same genuine commitment and aims to help hospitality businesses embrace sustainability, promote good practice and provide a credible choice for customers. We have worked closely with both organisations over the past few years; we are really pleased that we have joined forces on this initiative and look forward to future developments.”
Green is mainstream
Richard Hammond, chief executive of Greentraveller.co.uk, added: “There’s no doubt that going green is now mainstream. There are several thousand tourism businesses in the UK that have made concerted, genuine efforts to reduce their impact on the environment, contribute to biodiversity and landscape, and benefit the livelihoods of local communities.
“We’ll be concentrating on providing a route to market for these businesses by marketing them to our fast-growing audience of holidaymakers who are looking for these kinds of genuinely green experiences in fantastic locations throughout the UK.”
Yesterday, BigHospitality reported that the Green Tourism Business Scheme has become the first sustainable certification programme of its kind to be endorsed by all five National Tourism Agencies of the UK.