People 1st launches workshop to help ‘struggling’ new publicans

By Luke Nicholls

- Last updated on GMT

Related tags: Sector skills councils

People 1st is the sector skills council for hospitality
People 1st is the sector skills council for hospitality
Half of new publicans and nightclub owners admit they are ‘struggling’ because they don’t know where to go for specialist advice and guidance or setting up and running their own business.

The survey from People 1st, the sector skills council for hospitality, also revealed that having access to expert support - especially financial, marketing and business planning – ‘would have made a critical difference’ to four out of 10 of those interviewed.

The discovery has prompted People 1st to set up a two-day extensive workshop specifically for new pub owners and nightclub managers.

Significant challenges

Chris Jefferies, skills development manager, at People 1st, said: “The challenges that newcomers to the industry face are significant and have prompted The People 1st Training Company and Exemplas to examine how best they can support the needs of small businesses.

Publicans in particular have unique issues and need access to specialist professionals who really understand their business. Our intensive workshops will give them direct access to a range of successful entrepreneurs and trade professionals specialising in this sector.”

The workshop takes place on 6-7 March at the Old Doctor Butler’s Head pub in central London, with others scheduled to be rolled out throughout the UK this year. Supported by the British Institute of Inn-keeping (BII), the British Beer and Pub Association (BBPA) and the Association of Licensed Multiple Retailers (ALMR), the workshop costs £166 plus VAT.

It also includes a year’s free membership of the BII which provides access to £3,400 worth of valuable business services.

The workshop focuses on broad range of topics including:

  • Customer attraction and retention through world-class customer service
  • Improving profitability and cash management (balance sheets, profit and loss
  • Recruiting and motivating staff
  • Maximising food profits
  • A financial understanding and management
  • Business strategy and planning
  • Marketing expertise
  • Legal necessities

For further information or to register for the workshop click here

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1 comment

Licensed to Profit - survive and thrive

Posted by Chris Jefferies,

This very necessary and very cost effective workshop in London needs to happen and be successful in order to potentially secure other events in the provinces.
More detail at

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