Design and presentation: How key is the look of a restaurant to its success?
Restaurant presentation, whether that be interiors or tableware, can have a huge impact on the diner experience, but how key is it to a business's success?
Following a round table discussion on the subject organised by Restaurant magazine and Steelite International, BigHospitality caught up with three restaurant operators from three different areas of the sector to find out their thoughts on the subject.
Watch this video for interviews with Will Holland, chef-patron of fine-dining restaurant, La Bécasse in Ludlow, Malcolm John owner of the neighbourhood restaurant group Malcolm John Restaurants and Alex Scrimgeour, joint managing director of multi-site operator Côte.
For more on the discussion see the April 2012 issue of Restaurant magazine.
