The mould-breaking profit growth is said to be down to a new partnership between S&NPC and games machine specialists Machine Insight, which has given the pubco greater control of its machine operation and suppliers.
“We were interested in linking dispense data with machine data as it was an untested concept for the industry and we wanted to see if there was correlation between the two,” explained S&NPC’s machine manager Sarah Barron.
“We also wanted to help lessees get the most from their machines to fulfil their profit-making potential and Machine Insite shared our passion in wanting to make this happen.”
The news follows the recent announcement of a major change to the duty paid on gaming machines in pubs in the 2012 Budget. A new Machine Gaming Duty (MGD) will replace the Amusement Machine Licence Duty (AMLD) and VAT from 1 February 2013.