Vivreau joins forces with Brita to help reach new markets

By Emma Eversham

- Last updated on GMT

Related tags: Water, Bottled water

Vivreau is hoping the partnership with Brita will help it extend its reach further
Vivreau is hoping the partnership with Brita will help it extend its reach further
Water systems manufacturer Vivreau has formed a 'strategic partnership' with water filtration specialist Brita to enable both companies to extend their reach to wider markets. 

Vivreau, which began life 25 years ago as a supplier of water systems to businesses, has built up a solid trade within the hospitality sector, supplying a number of hotels and Michelin-starred restaurants with its purified drinking water systems. 

Stephen Cohen, who remains as managing director of Vivreau, said that it was the right time to join forces with a global filtration brand like Brita which has built up its name within the consumer market. 

“This exciting partnership represents a huge opportunity for both Vivreau and Brita. By leveraging each other’s strengths we are in the perfect position to take both companies to the next level and to intensify our expansion plans even more rapidly," he said. 

Brita Group chief executive Markus Hankammer said the partnership was ideal as, not only do both companies provide alternatives to bottled mineral water but had similar corporate cultures. 

"Most importantly, our product ranges and target groups complement each others and we believe that together, we have a first class offering for our global audience," he said. 

Vivreau's Cohen added that the partnership was not expected to bring any changes to current contracts. “I would like to assure our current clients that the first class support and service that they have received over the past 25 years will continue and I look forward to sharing with them some of the exciting developments that this new partnership will allow us to offer, both to existing and new customers," he said.

Related topics: New Products, Beverages, Equipment

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