Food and beer consumer changes revealed for the Jubilee

By Peter Ruddick

- Last updated on GMT

Related tags: Elizabeth ii of the united kingdom, Ale, Beer

To celebrate the upcoming Diamond Jubilee celebrations two reports have been released detailing the change in consumer habits that restaurants and pubs have had to deal with during the Queen’s reign.

Consumer intelligence firm Mintel has re-run its first ever consumer report from 40 years ago. The report reveals since 1972 diners in Britain have massively changed attitudes to healthy dining and what constitutes an ‘exotic’ ingredient with olive oil and garlic both considered as such four decades ago.

Although Mintel says the nation’s favourite takeaway food remains fish and chips its dominance has slipped from being eaten by 64 per cent of the population in 1972 to 39 per cent today. Chinese has increased in popularity but stayed at number two and Indian food has replaced chicken as the country’s third favourite takeaway food.

Meanwhile the British Beer and Pub Association (BBPA) has revealed the changes in beer trends that pubs have seen since Queen Elizabeth took the throne. The BBPA said some types of beer, including brown ale and milk stout, have largely disappeared while lager, which until 1960 represented less than 1 per cent of the British beer market, now accounts for 75 per cent of beer sold.

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