The Full Review Form empowers business owners to collect candid reviews from diners, guests and drinkers at their establishments in exactly the same way as they would on TripAdvisor but without customers leaving the main business website.
Reviewers can rate the overall guest experience as well as individual elements such as service or value and the final review will also be displayed on the main TripAdvisor website.
The USA-based travel website advises companies to pair the tool with a post-visit email to the guest directing them to their own website which will help with data collection, repeat visits and - with the new tool - encourage customers to leave positive reviews.
Using the widget allows businesses to complete the review process but while encouraging people to visit and use their own in-house website which can help drive traffic to your site, improve search engine optimisation (SEO) and in turn encourage new and continued business.
John Ricketts, owner of John & Norma's Homestay B&B in London said: "We view TripAdvisor almost as a free advertising service worldwide for our little B&B. We know people look at reviews before booking their accommodation and our guests have been kind enough to leave very nice reviews of our B&B on the site."
"TripAdvisor's free widgets and tools allow us to display those reviews on our own website as well, ensuring that potential guests can see what others have said and make their booking with the certainty that they too will enjoy a great experience at our B&B."
The Full Review Form tool is free.
Hospitality businesses can download the tool via the TripAdvisor Widget Centre.
Advice on how to add the tool is available on the TripAdvisor for Business blog or via the video below:
Why should you use it?
Christine Petersen, president of TripAdvisor for Business, said: “TripAdvisor’s new Full Review Form tool helps businesses collect more reviews and opinions right from their own websites and make this feedback available before our large community of travelers."
"Research shows that 81 per cent of travelers find user reviews important when determining which hotel to stay at during their trip, and nearly half won’t book a property if it doesn’t have reviews on sites like TripAdvisor.”