You are 5 Stars, which is open to 15-30-year-olds from the UK and beyond, is the brainchild of Laureate Hospitality Education, a collection of seven hospitality management institutions.
Participants are competing for a 'world-class hospitality experience' in Switzerland, China, the USA, Spain, or Australia. They must design their own virtual hotel, develop a business, promote the venue and encourage people to 'check-in' online.
Arie A. J. van der Spek, senior vice president of Laureate Hospitality Education Worldwide, said the competition would help promote careers in the hotel industry. "The six players with the highest number of 'check-ins' for their hotel type will be selected to interview with a jury of industry professionals from top hospitality companies. During the interview, the candidates will be questioned on their hotel construction, business strategy, promotion and their general knowledge of the hospitality industry."