Catriona Kempston, sales & marketing director, Travelodge
Travelodge has appointed Catriona Kempston to the position of sales and marketing director on a permanent basis, following a six month interim period in the role.
Kempston joins Travelodge from Europcar, where she was marketing director. Prior to that, she worked at Premier Inn for three years, where she was head of brand marketing. In this role she was responsible for the re-brand of Premier Travel Inn to Premier Inn and the launch of the Lenny Henry campaign.
Her remit with Travelodge will be to develop the brand and grow revenue through sales and marketing channels.