Erlenbacher introduces 'best selling' apple cake to UK market

By Emma Eversham

- Last updated on GMT

Related tags: Sales, Apple

Erlenbacher's Premium Apple Cake, one of the company's top selling products in its native Germany now on sale in the UK
Erlenbacher's Premium Apple Cake, one of the company's top selling products in its native Germany now on sale in the UK
Frozen bakery supplier Erlenbacher is launching its Premium Apple Cake in the UK, a best-seller in its native Germany. 

Product details: 

Erlenbacher's Premium Apple Cake is made with a shortcrust pastry base which is filled with an apple filling made from Cripps Pink apples. The dessert, which is one of the producer's top sellers in Germany, is made up of 70 per cent fruit and is topped with roasted almond flakes. It comes frozen and pre-portioned and as with all Erlenbacher's products, it does not include any hydrogenated fats or oils, preservatives or artificial colours or flavours. 

USP: 

Last year Erlenbacher sold four million portions of its apple cakes in Germany and The Premium Apple Cake is the best seller along with another apple cake, among its range of 400 frozen desserts and cakes. It follows the launch of a number of Erlenbacher products in the UK in 2010. 

Price:​ 

Available on request 

Availability:

Direct from Erlenbacher's website www.erlenbacher.de

Why you should buy it: 

Erlenbacher managing director Bernhard Neumeister said the cakes provide a cost effective way for restaurants, hotels and pubs to offer a range of desserts to customers, particularly if the outlet does not employ a pastry chef. The producer's cakes and desserts are already selling well in the UK too, hence the new addition. "Our previous success has enabled us to expand our dessert range and reach out to new customers," said Neumeister. 

More information:

www.erlenbacher.de

Related topics: New Products

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