A series of print ads which poke fun at the nation's obsession with social media will appear in National Rail and London Underground stations within 500 metres of Young’s pubs from now until 30 September as part of the campaign which is designed to attract the over-35 real ale drinker.
Ads will also appear in Time Out and the Evening Standard as well as on their respective websites.
Wells and Young’s commercial director David Revell said more people were now connecting with friends over social networks than in person and the campaign was designed to override that.
“A summer of Jubilee celebrations and the successful summer of sport have created a real buzz in Great Britain, uniting people with a sense of national pride. This provides a key opportunity to reconnect with our target market to reawaken the quintessential British pastime of meeting friends in the pub, and to put Young’s pubs and beers at the heart of real social networking," he said.