Independent seafood supplier M&J Seafood has decided to launch a personalised service called the Tally initiative which allows its customers to trace their fish back to the fishmonger who prepared it. In each box of fish, the name of one of M&J Seafood's 97 fishmongers from one of its 12 branches will be placed, allowing chefs to be able to know who has filleted it.
The service, which is a nod to the practice in fish markets where buyers use a slip of branded paper to secure the fish they buy, gives the whole process a more personalised feel and is designed to give the chef greater confidence that the fish has been prepared with care and to the best of their ability.
With all fish ordered from M&J Seafood.
Why you should buy it:
M&J Seafood is already known for responsibly sourcing its fish. By putting individual names to orders it can also guarantee that products have been responsibly prepared.
M&J Seafood chief executive Martin Bott said: "As a company we are incredibly proud of both our fish and the fact we have the best fishmongers in the country working for us. Each of our trained fishmongers is also proud to now be able to put their name to each order as they share our passion for top quality fish and expert, personal service.”