Robot Pub Group showcases Robobar self-serve table system at The Restaurant Show

10-Oct-2012 - Last updated on 11-Oct-2012 at 09:26 GMT

The Robot Pub Group's Robobar self-serve table system features a tablet fixed in the table with an associated beer tap

Hospitality technology solutions provider the Robot Pub Group has launched a new range of self-serve tables for pubs and bars, allowing customers to pour their own beer and keep up-to-date with their bill in real time.

Product details:

The self-serve tables feature a tablet fixed in the table with an associated tap. Customers can pour beer out of the tap which clocks up on the tablet to show the customer how much they’ve poured out and that’s added straight to their bill.

The customer will have a tab card when they get to the venue, they will be given a card which logs them into the table, where they can also order different drinks and food.

The Robot Pub Group had the self-serve tables on display at their stand at The Restaurant Show this week, along with their other products for pubs and restaurants, including electronic menus, and the ‘rWall’ (see the company website for more information).

USP:

The setup is the first of its kind in the UK. Along with the self-serving feature, the tablets allow customers to order food and drink, access the internet, and choose music on an in-built jukebox.

Availability:

The self-serve beer tables are available to pubs now. The full iPad and tap solution requires cellar work, installation of IT systems and training. The lead time for this option is two-three weeks and the install time one to two weeks, depending on the number of tables required.

To order, call 0845 468 9515.

Cost:

The Robot Pub Group is running an introductory price of £3,000 for a table with up to two taps, with a £1,750 setup fee and a £120-a-year support fee per table.

Why should you buy it:

Phil Neale, operations director at the Robot Pub Group, said: “The self-serve tables give you increased spend per head and increased customers coming into the bar.

“From ordering food on the iPad at their table, to pouring their own beer, your customers will love every aspect of the Robobar system; and with the proven returns, so will you.”

Case study:

Along with many other pubs around the country, The Stamford Arms pub in London’s Stamford Street was struggling to profit from its regular customers. Having made heavy losses for a number of years, the lease was bought by the Robot Pub Group as a pilot and showcase of the new bar system.

In January 2012, 15 tables with iPads were installed, with 12 of those linked to self-serve taps. The pub was reopened in January as The Thirsty Bear, which was soon followed by a rapid jump in revenue by 78 per cent.

Additional information:

For more information, visit www.robotpubgroup.com.