Monster Energy launches calorie-free version of its energy drink for on-trade

By Peter Ruddick

- Last updated on GMT

Related tags: Alcoholic beverage, Drink

Monster Absolutely Zero from Monster Energy is the first zero calorie, sugar-free energy drink in Europe for the on-trade market
Monster Absolutely Zero from Monster Energy is the first zero calorie, sugar-free energy drink in Europe for the on-trade market
Monster Energy has launched Monster Absolutely Zero for the on-trade market in the UK - a calorie-free version of its Monster Export energy drink.

Product details:

In response to growing consumer demand, Monster Absolutely Zero has been launched combining the trademark energy drink blend with a sweetener system as opposed to sugar.

The drink, formulated with taurine, l-carnitine, caffeine, ginseng, and B vitamins, is entirely free of calorie and sugar.

USP:

Monster Absolutely Zero is the first zero calorie, sugar-free energy drink in Europe available for the on-trade market.

Availability:

As with the entire Monster Energy on-trade range, this product is available in 250ml cans designed for use with long drinks.

Cost:

The price can differ depending on the size and type of the order - for more information on stocking Monster Energy, email bagenqr@zbafgreraretl.pbz​.

Why should you buy it?

Andrew Blakely, Monster’s on-premise account controller, said: “The diet energy drink sector is in strong growth and our latest Monster variant further expands the range of choice for pub, bar and club operators."

“Monster’s rapid growth in the UK has been driven by our programme of product innovation, enabling operators to offer energy in a wider range of mixed drinks and on more drinking occasions. The new launch is a continuation of this very successful approach.”

Extras:

Absolutely Zero joins a wide range of drinks in the Monster Energy range including Monster Export featuring a sweet and salty flavour blend with a citrus twist, a versatile mixer which goes especially well with vodka and Monster Ripper containing 50 per cent fruit juice with the blend of apple, passion fruit and pineapple mixing well with dark spirits such as bourbon and rum.

More information:

www.monsterenergy.com

Related topics: New Products, Pubs & Bars, Beverages

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1 comment

Great to see

Posted by Matt,

Great to see Monster taking steps to widen their market capability and make a healthier energy drink. Does anyone think there will be more to come that are even more healthy?

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