Elaine-McCormack, director of sales, Macdonald Hotels & Resorts

Macdonald Hotels & Resorts​, the UK’s largest privately owned hotel group, has announced the appointment of Elaine McCormack​ as director of sales.

McCormack joins Macdonald Hotels & Resorts with group-wide responsibility for overseeing all sales management across the hotel portfolio. The position reinforces the leading hotel group’s commitment to further drive its corporate and meetings business and improve the success of its Meeting@ Macdonald Hotels & Resort product.

She said of her appointment: “Macdonald Hotels & Resorts has a superb reputation and a fantastic portfolio to offer the corporate, conference and leisure markets.

“As a leading hotel group that continues to invest across the portfolio, I’m really looking forward to playing my part to help drive the business forward.  This includes supporting the integration of a new sales CRM tool, fully utilising our recent investment in BDRC Continental’s VenueVerdict and Meetings Benchmark Tracker programmes to maximise the effectiveness of our market analysis and service delivery and working closely with each hotel’s sales team to engage the market with our Meeting@ promise.  I’m excited about joining a hotel group that really does have plenty to shout about.”