Inside Claridge's: TV show leads to 350% rise in interest in hotel
In the last seven days, traffic to the Mayfair hotel's website has increased by 350 per cent and its owner The Maybourne Group said it had received 'encouraging' reports from guests and the industry since the show had been broadcast.
"The feedback has been overwhelmingly positive for which we are very grateful and we are happy that people have been enjoying the documentary," said Claridge's general manager Thomas Kochs, who takes a starring role in the documentary.
Power of TV
The first episode in the three-part series, which was filmed over the course of a year, showed Claridge's staff prepare the hotel's entire third floor for foreign royalty and welcome back an American couple who have stayed at the 203-bedroom property for two weeks every year for 40 years.
It was this first episode that ignited interest in the five-star property with the number of visits to the Claridge's page on reviews website TripAdvisor up by a massive 1,769 per cent in the two days following its broadcast.
"Claridge's is a favourite of the rich, famous and even royalty," said TripAdvisor spokesperson Emma Shaw. "While most of us could only dream about staying in one their luxury suites, it seems that the new series has left many travellers keen to experience a slice of luxury and see where all the action happens."
The Mayfair hotel is ranked at number 60 out of 1,000 hotels in London on the reviews website and has an average rating of 4.5 out of five.
Noma pop-up
The third and final episode of Inside Claridge's will air on Monday at 9pm and will show what went on at the hotel during the Olympics when it played host to numerous heads of state and to a pop-up restaurant headed up by Noma's Rene Redzepi.
Viewers will get to see how Noma, voted the World's Best Restaurant for the last three years, took over the hotel's ballroom for two weeks to host a restaurant which, for £195, gave guests the chance to eat some of the Danish restaurant's signature dishes as well as some new additions - including live ants.
