P&G Professional launches Ariel Antibacterial laundry detergent

By Luke Nicholls

- Last updated on GMT

The new Ariel Antibacterial laundry detergent is available now in pack sizes of 100 washes
The new Ariel Antibacterial laundry detergent is available now in pack sizes of 100 washes
P&G Professional, the away-from-home division of Proctor & Gamble has this week announced the introduction of Ariel Antibacterial laundry detergent to the Ariel and Lenor Professional range of laundry products for the hospitality industry.

Product details:

Ariel Antibacterial combines the stain-removal of Ariel Professional with powerful antibacterial properties to kill 99.999 per cent of bacteria including MRSA and E.coli, even when washing at temperatures as low as 40°C.

USP:

Available in liquid and powder form for regular and coloured washes, Ariel Professional offers hospitality businesses five core actions in one wash, eliminating the use of multiple products and saving time when it matters most. 

Meanwhile, the Lenor Professional line-up is the perfect partner to Ariel Professional. Designed to help operators find the product that best addresses their business needs, the Lenor Professional range is available in extra softness, extra freshness and sensitive care.

Availability:

The new Ariel Antibacterial laundry detergent is available now and can be purchased in-store at the Makro and Booker wholesalers, and online on the Booker website. The powder is available in pack sizes of 100 washes.

Price:

Makro: Available in store £13.56 inc VAT

Booker: Available in store (price as-yet-unknown)

Booker: Online special deal - £14.39 inc VAT

Why you should buy it:

P&G Professional’s sales director for the UK and Ireland Jayne Clark said: “With 30 years’ experience under our belt, P&G Professional is committed to delivering product innovations like Ariel Antibacterial that help past and future generations of British hospitality operators meet the exacting standards of guests.

“We know that operators spend years building their reputations and with greater scrutiny on the hospitality industry in terms of cleaning and hygiene standards, we want to ensure their business reputations are protected with high quality products like Ariel Antibacterial.” 

Competition:

To coincide with the launch of Ariel Antibacterial, P&G Professional is giving operators the chance to win a range of top prizes to say ‘thank you’ for their contribution to British hospitality over the past thirty years. By visiting www.pgpro.co.uk/spintowin​, business owners can ‘spin the online washing machine’ to win one of many prizes - everyone’s a winner!

P&G Professional also recently launched a campaign in partnership with the British Hospitality Association; to find the UK hospitality business most deserving of the award for the Best of British Hospitality. Read about that here.

More information:

P&G Professional features such brands as Fairy, Flash, Ariel, Febreze, Lenor and Deepio. For more information on the brand and its products visit www.pgpro.co.uk​.

Related topics: New Products, Cleaning & Hygiene

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