Four exotic flavours launched by fruit juice brand Sunmagic
Product details:
Sunmagic, producer of 100 per cent fruit juice drinks and smoothies, has added four new flavours to its range - Mango, Passion Fruit, Pineapple & Coconut and Pomegranate. The juices are available in one-litre recap packs and can be drunk straight or as a mixer in cocktails or mocktails. They are being launched in time for spring and summer and bring a more 'exotic' element to the producers' existing range of seven fruit juice flavours.
USP:
The launch comes following demand from the trade for more exotic juice flavours which can be used as a mixer or on their own. Sunmagic is now one of the most widely distributed 100 per cent pure fruit juice, 100 per cent pure fruit smoothie and juice drink brands in the UK, with a current retail sales value of £21m with products sold extensively in retail as well as the on-trade.
Price:
The juices have an RSP of £1.59.
Availability:
In one-litre recap packs. Email vasb@zhygznex.pb.hx for details of stockists.
Why you should buy it:
“Penetration of all exotic flavours has grown across all channels in the last two years, so it was important for us to be able to offer customers our new tropical range," said Sunmagic brand manager Razin Ali. "Sunmagic is one of the most popular on-trade brands in the UK, and our one-litre format is used extensively by licensees due to its reputation for quality and taste. We hope to capitalise on this with our four delicious new flavours."
