That’s according to the Coffer Group’s chairman David Coffer, who commented on today's release of the Coffer Peach Business Tracker, which found that total sales were flat last month when compared with January 2012.
Coffer believes the figures highlight the wider financial problems facing the industry, rather than the impact of the bad weather.
“There was undoubtedly a trend of customers preserving their money, leading through the difficult festive period and beyond,” he said. “If one ignores the impact of bad weather, only a neutral position would have been likely.
“It will be interesting to see in 2013 whether the dichotomy of lackluster growth against spiraling capital and rental values continues. Despite the reasonably flat figures as shown by the Tracker in recent months, we are seeing no underlying let up in demand for leisure property and operators are still as aggressive as ever in competition for sites.”