Rekorderlig launches passionfruit flavoured cider for summer drinking

By Emma Eversham

- Last updated on GMT

Related tags: Flavor

Rekorderlig's latest flavour, passionfruit, will be available throughout the summer months
Rekorderlig's latest flavour, passionfruit, will be available throughout the summer months
Swedish cider brand Rekorderlig is adding a Passionfruit flavour to its range for a limited time this summer.

Product details:

Rekorderlig, the Swedish cider brand which has become famous for driving growth in the fruit cider category, is adding a passionfruit variant to its range for the summer months. The 4% ABV drink is made using Swedish spring water and combines cider's sweetness with the 'exotic tanginess' of the passionfruit flavour. It is designed to be served over ice with a wedge of lime and joins the existing Rekorderlig range which includes pear, apple, strawberry-lime, wild berries, apple-blackcurrant, orange-ginger, mango-raspberry and peach-apricot.


Although Rekorderlig has launched seasonal variants for limited times, this is the first time it has attempted on during the summer months. The launch of the new flavour is expected to appeal to existing Rekorderlig drinkers looking to sample a new flavour and those new to the category.


Available through stockists. 


From April in 500ml bottles from regular Rekorderlig stockists. Visit​ for details.

Why you should buy it:

Sales of Rekorderlig have risen 144 per cent year on year and the brand now accounts for a 12 per cent value share in the packaged cider category. Stocking the new flavour could help build on this success, says Rekorderlig marketing Director Gemma Copping: “Building on the international flavour trend towards more exotic flavours, the new limited edition Passionfruit is a completely new offering for the fruit cider category and gives consumers another new and innovative taste from Rekorderlig. This is the first time we have launched a limited edition variant for summer and it really compliments the wider Rekorderlig offering of quality flavours. Passionfruit has received exceptionally positive feedback in research with consumers, buyers and publicans so we expect it to perform extremely well in trade.” 

Related news

Show more

Related products

Restaurant magazine – digital edition

Restaurant magazine – digital edition

William Reed Business Media | 01-May-2020 | Sponsored Link

In light of the current circumstances and many businesses being closed during this period, Restaurant magazine will temporarily be going digital only....

Restaurant Media Pack 2020

Restaurant Media Pack 2020

William Reed Business Media | 27-Jan-2020 | Technical / White Paper

The Restaurant portfolio continues to be the essential source of news and information for those working within the restaurant industry, helping to navigate...

Sustainability Report

Sustainability Report

William Reed Business Media | 27-Jun-2019 | Technical / White Paper

Six areas to make your restaurant more sustainable.

From growing herbs on the wall to using ethical dairy suppliers, we run-down the key...

Related suppliers


Follow us

Hospitality Guides

View more

Featured Suppliers

All suppliers