Venice Bakery UK launches gluten-free pizza base

By Peter Ruddick

- Last updated on GMT

Related tags: Wheat, Coeliac disease

Venice Bakery UK has this week launched its gluten-free pizza crust at IFE 2013
Venice Bakery UK has this week launched its gluten-free pizza crust at IFE 2013
Venice Bakery, an established USA-based manufacturer of 'free from' thin and crusty pizza bases, has launched its gluten-free product in the UK at IFE 2013 under the name Venice Bakery UK.

Product details:

The plain and Italian herb-seasoned pizza bases and flatbreads are all free from gluten, wheat, dairy, soy, corn and egg. They are suitable for both vegetarian and coeliac diners.

Venice Bakery UK said the products also contained no preservatives, colourings or trans fats and are created in a dedicated gluten-free factory in the USA making them trustworthy.

Both the pizza base and flatbread feature a good shelf life and can be kept for 21 days chilled, three months vacuum-packed or six months frozen.


Venice Bakery UK said the product remained flavourful and, despite being gluten-free, possess an elastic texture meaning they don't shatter like other products on the market.


The products are available as nine-inch flatbreads and nine, 10 or 12-inch pizza bases - all frozen with a six-month shelf life. Packs of three five-inch pizza bases, one twelve-inch pizza base or two nine-inch flatbreads are also available vacuum-packed with a two-month ambient shelf life.

As Venice Bakery UK has just launched this week, a UK distributor is not yet in place however there is likely to be soon. Businesses are being asked to tell their regular distributor to add the company to its list.

Alternatively, businesses can request trade samples or discuss trade orders in more depth by emailing vasb@iravpronxrel.pb.hx​ or by calling 02083012624. 


Price will differ on the size of the order, product and format.

Indicative prices below are for less than a palette of:

  • Nine-inch flatbreads bulk frozen: £1.25 per unit
  • 10-inch pizza bases bulk frozen: £1.44 per unit

Why should you buy it?

Adam Martyn, managing director of Venice Bakery UK, said: "Our sister company Venice Bakery USA has over 50 years' experience in artisan bread making. In America they supply companies from Disneyland to Wholefoods. We’re looking to replicate our American success in the UK.

The gluten free market in the UK is one of the fastest expanding food categories. Our product creates a great opportunity for hospitality companies to tap into this area and expand their range to attract even more customers during this tough economic climate.

Unlike other brands our pizza bases and flatbreads are free from common allergens but flavourful. The repeated comment from attendees who sampled our products at the IFE trade show was ‘We can’t believe it’s gluten free – it tastes just like normal pizza and it’s really crispy."

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