LivingSocial highlights importance of online marketing for restaurants

By Luke Nicholls

- Last updated on GMT

Related tags: Marketing

LivingSocial promotes a restaurant's brand to local diners and helps them spread the word through social media and word-of-mouth
LivingSocial promotes a restaurant's brand to local diners and helps them spread the word through social media and word-of-mouth
LivingSocial, the social e-commerce platform that helps restaurants find and retain customers, has released research which reveals that 89 per cent of British consumers now go online to discover new businesses.

Product details:

LivingSocial works with restaurants as a strategic marketing partner to put an offer together which will appeal to its 3.5m members. Its research also showed that 93 per cent of customers find websites the most time and cost-effective way of locating the right places to eat.

The online platform therefore promotes a restaurant's brand to local diners and helps them spread the word through social media and word-of-mouth.

Local expertise is at the heart of its business model and with local marketing consultants in the markets, it works in across the UK and Ireland.

USP:

Using some of the most advanced merchant support tools in the industry, LivingSocial provides restaurants with ‘specialised assets’ to determine the Return on Investment for their particular campaign.

The LivingSocial Merchant Centre offers unique consumer feedback, demographic data and allows restaurateurs to track and measure the value of their LivingSocial promotion.

Why you should buy it:

  • Promoting your brand:​ With millions of restaurant-savvy members around the UK, LivingSocial selects ‘only the best’ local partners to highlight in each market every day, creating the best possible offer for the diners you want.
  • Attract new customers and spread word of mouth:​ LivingSocial members can buy the offer through the website, guaranteeing high-quality visitors to your business. With social media recommendations increasing in importance, the service incentivises its members to talk about their brand online. The Me+3=Free tool gives diners their meal for free, courtesy of LivingSocial, when three friends also purchase it through a special link.
  • Increase website traffic:​ Supporting SEO and driving members to your website is another core element of LivingSocial’s promotion. Helping raise awareness of your restaurant with potential customers is highlighted as a ‘key priority’ in supporting your long-term business growth.

Availability:

LivingSocial is a platform available now to all UK-based restaurants.

Cost:

To discuss pricing for your business, email trgsrngherqhx@yvivatfbpvny.pb.hx​ or call 020 7763 4523.

More information:

Visit www.livingsocial.co.uk

Related topics: New Products, Restaurants, Digital, Technology

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