P&G Professional launches Fairy Professional Extra Clean washing-up liquid

By Luke Nicholls

- Last updated on GMT

Related tags: Hygiene

Fairy Professional Extra Clean delivers Fairy’s ‘best cleaning power yet’
Fairy Professional Extra Clean delivers Fairy’s ‘best cleaning power yet’
Cleaning solutions provider P&G Professional has released a new washing-up liquid ‘designed to tackle the toughest cleaning needs’ for restaurants, hotels and pubs.

Product details:

Fairy Professional Extra Clean delivers four core washing-up actions; reduced soaking time, breakdown of tough residues, a super-concentrated formula and brilliant shine.

Also joining the Fairy Professional range is Fairy Professional Antibacterial – a superior concentrated liquid detergent that provides 24/7 antibacterial protection and kills 99.9 per cent of bacteria. 

USP:

With its grease-cutting power, new Fairy Professional Extra Clean delivers Fairy’s ‘best cleaning power yet’ and is apparently guaranteed to provide brilliant results even on tough to clean items. With four core product benefits in one bottle, Fairy Professional Extra Clean aims to make easy work of washing-up in the kitchen, giving operators more time to focus on satisfying their guests front-of-house.

Availability:

There are three products in the Fairy Professional hand-dish range:

  • Fairy Professional Extra Clean (4L)
  • Fairy Professional Antibacterial (4L)
  • Fairy Professional Original (2.5L and 5L)
  • Fairy Professional Original Lemon (2.5L and 5L)

All products are available now. For more information visit www.pgpro.co.uk/fairyinnovationgallery​.

Why you should buy it:

Jayne Clark, P&G Professional’s sales director for the UK and Ireland, said: “Fairy Professional has been a mainstay of professional kitchens for decades, delivering its trusted cleaning power to generations of chefs and their brigades.

“We were there when the hospitality industry was in its infancy and we’re still here today, delivering new product innovations to our customers to help deliver that long-lasting guest experience.

“Fairy Professional Extra Clean is a high-quality washing-up liquid designed to help operators save time in the kitchen, safe in the knowledge that dishes will sparkle after each and every wash.”

Free sample:

To celebrate the launch of new Fairy Professional Extra Clean, P&G Professional is proud to announce the launch of its ‘Best Just Got Better’ virtual innovation gallery.

Having served generations of hospitality professionals over the past 30 years, P&G Professional is inviting operators to visit www.pgpro.co.uk/fairyinnovationgallery​ and vote for the innovation they believe has most revolutionised their business over the past three decades.

Everyone who votes will be sent a FREE 40ml sample of new Fairy Professional Extra Clean and be in with a chance of winning a luxury break for two in the New Forest with return train travel worth up to the value of £1000.

Related topics: New Products, Cleaning & Hygiene

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