The new website aims to become a community for the hospitality industry, offering trends, bespoke advice and video training guides.
“Competition is rife in the hospitality industry and yet independent operators are too time-poor and cash-strapped to obtain the information they need to get ahead,” said P&G Professional’s UK and Ireland sales director Jayne Clark.
“Building networks is absolutely critical in the hospitality industry and we hope our Virtual Academy will become an online destination where operators can access the very latest information.”
The Virtual Academy launch is part of P&G Professional’s ‘Proud Sponsors of British Hospitality 30 Years On’campaign, which provides independent operators with business tools, information and advice.
Operators can visit www.pgpro.co.uk/academyto register for free membership, which will include money-off coupons redeemable against some of P&G Professional’s brands.