Super Sunday: Roast dinners, sport and drinking occasions provide 'perfect opportunity' for pubs

By Luke Nicholls

- Last updated on GMT

Related tags: Alcoholic beverage

Roast dinners are worth £867 million for the UK pub industry
Roast dinners are worth £867 million for the UK pub industry
A new report from trade consultants CGA Strategy has found that 67 per cent of all pub sales on a Sunday come from a food offering, with roast dinners alone accounting for £867m in sales.

The report also found that a mixture of TV sport and low-key drinking occasions has led to 33 per cent of all wet-led sales also coming on a Sunday.

“Sunday lunch is a cultural mainstay that meets the needs of multiple consumer groups, from value-led students out for cheap eats to extended family groups that don’t want the rigmarole associated with large scale home cooking,” said CGA Strategy’s Tom Lynch.

“While food is obviously a critical component of Sunday trading for most pub retailers, there’s an equally profitable opportunity within the drinks proposition.

“For those showing football, the increasingly dramatised ‘Super Sundays’ provide an obvious cross selling opportunity from drink to food, which would be significantly enhanced by increased prevalence of table service.

“Similarly, bartender recommendations on simple-serve Cocktails and after-dinner drink options can help to increase dwell time and maximise spend-per-head.”

The CGA report’s findings are based on a combination of data sources, including daily sales data for over 5,000 managed pubs, over 8 years of menu analysis from a biannual sample of over 1,000 pubs and restaurants, and market value estimations driven by on trade data.

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