New disposable coffee cup lid offers 'sipsational' experience

By Emma Eversham

- Last updated on GMT

Related tags: Coffee, Drink

The new range of 'Sipsational' lids from Bunzl Catering Supplies have a curved rim which aims to mimic the feel of sipping from a real cup
The new range of 'Sipsational' lids from Bunzl Catering Supplies have a curved rim which aims to mimic the feel of sipping from a real cup
Bunzl Catering Supplies has created a new style of lid for disposable coffee cups that aims to mimic the feel of sipping from a real cup. 

Product details:

Bunzl Catering Supplies has created a new curved plastic lid for disposable cups which it says mimics the feel of sipping from a china tea or coffee cup. The patented 'Sipsational' lid fits with the Metro Cup range of disposable white and brown rippled hot cups which come in 12oz and 16oz sizes in cases of 1,000. 

USP:

Coffee drinkers like the convenience of disposable cups, but according to coffee shop owners they are not so keen on the squareness of the rim on typical lids, so Bunzl set about creating a lid that can give customers a better drinking experience. 

Price: 

Available on demand from Bunzl. 

Availability: 

From Bunzl Catering Supplies. Visit the website www.bunzlcatering.co.uk​ or call 01372 736 300.

Why you should buy it:  

If you serve takeaway coffee and want to improve the offering for your customers and drive loyalty, this could help, says Paul Willcocks, director, exclusive brands at Bunzl Catering Supplies.

"Coffee shop operators are very clever at driving innovation to ensure the ultimate drinking experience for their customers. They told us that the rim on a typical lid was just too square and angular. What they were looking for was the sensation, albeit through a disposable cup, of drinking from a china cup and we were delighted to pick up the gauntlet on this challenge," he said. 

“We initially trialled Sipsational at the 2012 Caffe Culture and Lunch! shows. We gave visitors a hot drink using a traditional lid and asked them to compare the experience against Sipsational. The response was overwhelming – the surprise on their faces really was something to behold. It left us in no doubt that we’d created a point of differentiation in a hugely competitive marketplace, whilst answering the brief from operators." 

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