The as-yet-unnamed 4,742 sq.ft restaurant is the brainchild of Goodman’s owner Misha Zelman. It will have approximately 120 covers, serving premium steak and Russian live king crab alongside a range of fine wines.
“We were very impressed by the location of the restaurant space in the building,” said Zelman. It has good energy. It will be a unique and a very interesting restaurant.”
A spokesperson for the group agreed that the restaurant's selling point will be its unique offering, adding: “The only thing I can guarantee is that it won't be boring.”
Goodman has taken a new 25-year lease, at an average rent over the first five years of £300,000 per annum, within the five-storey building which is situated just off Oxford Street, at the northern end of Bond Street.
Chapel Place is owned by the West End of London Property Unit Trust, which is advised by Grafton Advisors and managed by Schroders. The building also offers open-plan office accommodation as well as a reception area and a 640-sq.ft roof terrace.
Nigel Kempner, head of Grafton Advisors, part of Quintain Estates and Development, added: “Goodman’s is a fantastic brand and will offer real destination appeal, firmly putting Chapel Place on the map. We are making encouraging progress with the office lettings.”
Having started in Moscow in 2001, Goodman first entered the UK in 2007 with a steakhouse in Maddox Street. This was followed by restaurants in the City and Canary Wharf, before the Burger & Lobster concept hit Mayfair in December 2011.
The quick success of the debut Burger & Lobster outlet meant it was followed by a second in Soho, a third in Farringdon and most recently a fourth in Bread Street in the City.