Fudge Kitchen launches 'squeeze and stir' drinking fudge

By Peter Ruddick

- Last updated on GMT

Related tags Chocolate

Fudge Kitchen has launched a 'squeeze and stir' drinking fudge which it says does not cause powdery clumps
Fudge Kitchen has launched a 'squeeze and stir' drinking fudge which it says does not cause powdery clumps
Artisan fudge manufacturer Fudge Kitchen has launched a new drinking fudge which it says removes the problems of powdery clumps caused by other products on the market. 

Product details:

Showcased at the London Coffee Festival last week, the manufacturer has described the drinking fudge as 'a revolutionary new food service concept'. The liquid drinking fudge melts into hot milk.

The Folkestone-based company, founded 30 years ago, has this week opened a new production facility in Kent - TV chef Richard Phillips presided over the opening ceremony. 

USP:

A Fudge Kitchen statement said: "Hot chocolate just seriously evolved - no more futile whisking of clumps, no more powdery mess. Just squeeze rich, liquid fudge into hot milk and stir, for an incomparable depth of flavour and creaminess."

Availability:

The drinking fudge, which is already available in a range of flavours to retail buyers, will be available for foodservice buyers from June 2013. 

The product will be sold in three flavours - chocolate caramel, classic chocolate and tangy orange - in 1.2kg wholesale packs. For 8oz servings this will deliver 30 drinks or for 12oz servings it will be enough to make 18 drinks. 

Price:

A 1.2kg bottle will cost £9. The manufacturer suggests selling 8oz drinks for £2.50 and 12oz drinks for £3.50.

Why should you buy it?

A statement from the manufacturer said: "When Fudge Kitchen claims to be devilishly different, they’re not kidding. Having trail blazed with the recent launch of their new gourmet butter fudge, three exhaustive years in the development, Fudge Kitchen continue to expand the range in still more innovative directions.

From dipped sticks to the fudge in my kitchen home fudge-making kit, from fudge sauce to the food innovation of 2013, drinking fudge, Fudge Kitchen bring their trademark all-natural, premium quality ingredients and inspired flavour combinations to each new line. All underpinned by the provenance of an authentic 1830’s American fudge recipe, at the heart of the expanding fudge family; and thirty years of hand-making the finest fudge known to mankind, in eight nationwide shops."

More information:

www.fudgekitchen.co.uk

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