Every bottle of Belvedere Vodka, described by brand owner LVMH Group as the ‘world’s first super premium vodka’, now comes with a single use LED which fully lights up the bottle once it is switched on.
The illuminated feature is designed to showcase the product’s innovative qualities and strengthen its presence in the late night bar and nightclub sector. The design offers hospitality businesses an added way of selling the premium product.
One of the first luxury vodka products to hit the UK market, Belvedere Vodka is made entirely from Dankowskie gold rye blended with water. It features a soft taste profile with a sweetness and a clean finish.
The unique illuminated design was previously only available on three litre bottles and above.
Bottles of vodka featuring the encased light will be available from a range of wholesale outlets.
The 175cl bottles available to on-trade buyers will now all feature the encased light at no extra cost. The bottle will also be available from retailers at an RRP of £84.99.
Why should you buy it?
Nick Ambridge, senior brand manager at Belvedere Vodka, said: “Belvedere Vodka, the world’s first super premium vodka, is continuing to showcase its ability to inject excitement and edge into the night with the new illuminated 175cl bottle and offer on-trade customers another way to help stimulate sales.
“The bottle not only looks great in the bottle parade but also in the ice buckets and we think this is going to be a must have item on the nightclub scene.”